Product Owner, UX Designer
Miro, Adobe Photoshop, Adobe XD.
User Personas, User Journey Mapping, Wireframes, Style Guide, High Fidelity Prototype.
Being new to a place can be difficult on its own. Being new to a country with a different language, climate, and a different culture may be harder and even more when you don't know anyone, and you don't have a clue about how daily life works there due to such cultural differences.
The Proposed Solution.
A mobile application that connects new arriving international students with domestic and other international students already settled who can assist them and helping them navigate their initial days living in a new country.
The project idea was presented to potential users of the platform, as well as fellow classmates to get feedback and understand how clear and compeling it was. The following are some highlights from the surveys:
- 8 out of 10 thught the concept was clear or was in the right direction.
- 9 out of 10 thought the problem was worth solving.
Applying design thinking, we created a plan that resulted in several deliverables. This is a breakdown of the deliverables and the work involved.
From the research made in the initial phase of the project, two personas were developed. This is a crucial and and important piece of content that helped me move forrward. Keeping in mind the user needs, expectations, and pain points I traced the path I would follow in the process.
User Journey Mapping
With the help of the personas, I created a visual representation of the process a new international student would follow to get information about a trivial issue they would try to get an answer for during their initial days living in Toronto. Empathizing with the users helped me understand that questions that seem so simple are actually difficult to get an answer for students that know nothing about the culture.
While mapping the user journey I was able to understand their pain points as well as areas where I wanted to exceed their expectations.
Wireframing & Prototype Draft
It starts with pen and paper and then it moves to be an actual testeable prototype that users interacted with and provided feedback. Thanks to their feedback I was able to make changes and continue with more rounds of testing.
I was able to understand how valuable it is to get feedback from real people using my product. I discarted some assumptions, discovered missing parts, and it really helped me develop a product that is actually usable.
After several iterations of design updates and user testing that helped me improve specific areas of the product, the next step was to create a high fidelity prototype that users would again iteract with but with the actual look and feel from the style guide.
This project made me realize the importance of the iterative nature of UX design and how design thinking is key in the ideation of a digital solution. Getting user feedback during every phase of the project is also essential because at the end, it's the user's problem and needs what we are trying to solve.
"This idea is actually amazing and will help the Toronto community become more unified"